I’m Josephine and I live in the Hampshire countryside where you’ll usually find me in a pair of wellies with a cup of tea in my hand.

I believe that everybody has got the power to build a business that gives them a happy and fulfilled life doing what they love.

But, to make it happen, it’s essential to have a focused plan & clear direction

About Josephine Penelope - Business planning & productivity mentor for makers

I work with independent makers who are committed to growing their handmade business and living the lifestyle they crave but are feeling overwhelmed and disorganised.

I give them the tools to get their business organised and mentor them through my 3-step method to creating a personalised action plan to take their business to the next level. All whilst making it feel like chatting and making plans with a friend over a cup of tea at the kitchen table (with a slice of cake of course).

Tea, teapot and biscuits with a bunch of flowers | Josephine Penelope

But, that’s not the whole story…where did this planning thing come from?

I’ve always been a compulsive planner and organiser, helping friends set their new year goals on beer mats at new year’s drinks or helping panicked brides create a schedule for their wedding day.

And in my work life I have an 8+ year background in managing projects, which involves a load of organising and making sure things stay on track.

People regularly tell me that my calm approach makes them feel calm and focused – like a weight has lifted.

I’ve also had my own handmade business which was my total obsession. Any time I could muster I’d be making, photographing, listing and promoting. I’ve felt what it’s like to juggle all of the things it takes to build a handmade business and learned how to budget and plan for success.

But after a while it became clear to me that where I flourished was in the planning and organising my business, for which I had developed a 3-step method of review >> organise >> plan


Light bulb moment… my 3-step method could really help other makers too!

About Josephine Penelope - outdoor living, dogs and tea

Here’s a little more about me and what I value

Getting outdoors

It’s vital for allowing my mind to switch off and relax. I always have my best ideas when I’m out walking my dogs in the countryside which, luckily for me, sits just outside my back door

Making and getting creative

I’ve always loved making all sorts of things, especially seasonal makes. I particularly love sewing, where with an afternoon and some fabric you can create something new for your wardrobe, now that’s instant gratification!

Creating a lifestyle to fit

For me this means becoming my own boss and being able to work from my home in the Hampshire countryside with no long commutes or office politics, while being able to do what I love and help other makers

Making time for the little things, here are my top 5…

1. Drinking tea
2. Spending time with my partner and the dogs
3. Wearing Pyjamas & wellies (sometimes together sometimes not)
4. Spontaneously buying mugs
5. Summer evenings in the garden and winter nights by the fire
6. *Bonus guilty pleasure alert – listening to The Archers (I shouldn’t admit to that should I?)

So, how about you?  Do you need a helping hand with planning for the business and lifestyle you want?

Get my monthly email. I share a monthly focus theme and tips on reviewing and organising your business. You’ll also get seasonal how-to’s and be first to hear of up-coming workshops and mentoring opportunities

On my blog you can find tips and insight on all areas of handmade business and get to know me a little better in my personal posts

Get my best handmade business Tips

Get some help with your handmade business planning

Get to know me a little better in my personal posts about country life


Got any burning questions for me, perhaps you listen to the Archers too, or want to chat about anything else? Drop me an email using the contact form below